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Hello, I'mVictoriaIlori

A passionate Performance Marketing Manager driving measurable growth!

Welcome to my World

I'm a lifecycle and performance marketing manager with over 5 years of experience driving customer engagement, acquisition, and retention across B2B and B2C environments.

Data-Driven Strategy

Building end-to-end lifecycle programs that combine strategic automation, behavioral segmentation, and conversion-focused content to deliver 30% ROAS increases and 25% CPA reductions.

Multi-Channel Expertise

Orchestrating campaigns across email, paid media, in-app messaging, and chat while partnering with Sales, Product, and Analytics teams to align customer journeys with business goals.

Analytics & Optimization

Leveraging tools like GA4, HubSpot, SQL, and Power BI to optimize performance, delivering 60% organic traffic growth and managing 5,000+ accounts with precision.

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About MePerformance Marketing Manager & Data Strategist

I'm Victoria Ilori, a Lifecycle and Performance Marketing Manager with over five years of experience driving customer engagement, acquisition, and retention across B2B and B2C environments. I specialize in building end-to-end lifecycle programs that combine strategic automation, behavioral segmentation, and conversion-focused content to deliver measurable growth.

My expertise spans multi-channel campaign orchestration across email, paid media, in-app messaging, and chat. I partner closely with Sales, Product, and Analytics teams to align customer journeys with business goals. I'm adept at using tools like GA4, HubSpot, SQL, and Power BI to optimize performance and deliver actionable insights that drive results.

  • Name

    Victoria Ilori

  • Email

    victoria.ilori@email.com

  • Location

    United Kingdom

  • Experience

    5+ Years

  • Education

    MSc Business Analytics

  • Specialization

    B2B & B2C Growth

Download CV
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My ExpertiseComprehensive marketing capabilities driving measurable results

With proficiency in analytics, paid media, and strategic optimization, I deliver end-to-end marketing solutions that transform customer journeys and accelerate business growth.

Paid Media & Campaign Management

95%

Analytics & Data Visualization

90%

CRM & Marketing Automation

92%

Digital Strategy & Optimization

88%

Portfolio

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Optimization

Lead-to-Install Optimization – Fintech App

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Optimization

Conversion Rate & Landing Page Performance

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Strategy

Affiliate Marketing & Partnership Growth

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Automation

Meta Advertiser Support – Teleperformance

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Service

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Paid Media Management

Strategic oversight and optimization of paid media campaigns across Google Ads, Meta, TikTok, and Microsoft Ads. Multi-platform expertise delivering 30% ROAS improvements through audience segmentation and conversion lift testing.

CRM & Marketing Automation

HubSpot workflows, email nurture campaigns, segmentation, customer journey mapping, and Salesforce integration. Building lifecycle programs that drive engagement and retention at scale.

Analytics & Reporting

Data visualization using GA4, Looker Studio, SQL, Power BI, Tableau, and Excel. Creating insightful reports that improve business decisions by 25% and drive strategic planning.

Conversion Rate Optimization

A/B testing, funnel optimization, and UX enhancements that scale conversion rates by 25%. Systematic testing infrastructure using Elementor, GA4 insights, and developer partnerships.

Digital Strategy & Planning

B2B campaigns, multi-channel planning, ICP targeting, lifecycle marketing, and demand generation. Strategic frameworks that align customer journeys with business goals for maximum impact.

Data Integration & Pipeline

CRM sync, lead scoring models, workflow efficiency, SQL expertise, and pipeline metrics optimization. Streamlining data flows to enhance performance and deliver actionable insights.

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Why Work With MeResults-driven marketing with proven ROI

I combine strategic thinking with hands-on execution to deliver campaigns that don't just look good—they perform. My data-driven approach ensures every decision is backed by insights.

  • Proven Track Record

    Delivered 30% ROAS increases, 25% CPA reductions, and 60% organic traffic growth across diverse industries. Managed 5,000+ accounts with measurable results and consistent performance improvement.

  • Cross-Functional Collaboration

    Expert at partnering with Sales, Product, and Analytics teams to align customer journeys with business goals. Collaborative approach ensures seamless execution and stakeholder buy-in.

  • Continuous Learning

    Recently completed MSc Business Analytics (2023), Project Management MiniMBA (2025), and maintain certifications in HubSpot, Google Analytics, Meta, and Power BI to stay ahead of industry trends.

Testimonials

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From My Blog

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Partners

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Let's Work Together

Interested in driving measurable growth through data-driven marketing strategies? Let's connect and discuss how I can help your business achieve its goals.

Location

United Kingdom

Write me a message

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